April Turnkey Talks: Why is it Important for Marketing and Fundraising to Align?

Listen in as John Vranas, VP & CMO of Make-A-Wish America, explores the relationship between marketing and fundraising departments, and compares and contrasts those relationships in the context of both federated and consolidated organizations. Hear how John has navigated those sometimes stormy waters successfully in several different national organizations, and hear about when he hit the rocky shoals.

  • This webinar is intended for leadership in national organizations in fundraising or marketing/communications. All are welcome but be advised it is a senior level discussion.

  • Hear ideas on building trust between your marketing and fundraising departments to increase support of your cause.

  • Learn how clear communication strategies result in increased fundraising, and ideas to get there.