Vickie Lo Bello, Turnkey Lead Strategist, and previously with American Cancer Society Relay For Life for over 19 years, and past CDO for St. Baldrick’s Foundation, talks about finding where the magic happens with P2P events. She spends time looking at the history of P2P and the changing landscape.
Check out our latest Turnkey Talks - Why Your Boss Ignores Your Data. Katrina, Otis and Vickie talk with Andrew Means from Data Analysts for Social Good about why compelling data is often ignored. Our newest senior strategist Vickie LoBello will be relating her 20+ years of peer to peer fundraising senior leadership with American Cancer Society and St. Baldricks to the problem of loss aversion by your boss, along with our psychological consultant Otis Fulton and Katrina VanHuss our CEO.
Carolyn Edrington, National Director of Events from MRF, talks with Otis Fulton, Turnkey Psychological Expert, regarding how she built her event to $1.6 million in 5 years with limited staff and resources. Carolyn describes the decisions she made, what worked and what didn’t year by year.
What is the single most vexing issue for Peer-to-Peer Strategy Directors? Zero Dollar Fundraisers, of course! Learn why the vast majority of event participants never raise a dime for the causes they join. Lindsay Razzaz, Sr. Consultant at Personify, and Katrina VanHuss, CEO of Turnkey, explore why ZDF's behave as they do, and what leverage you have to change their behavior.
Listen in as John Vranas, VP & CMO of Make-A-Wish America, explores the relationship between marketing and fundraising departments, and compares and contrasts those relationships in the context of both federated and consolidated organizations. Hear how John has navigated those sometimes stormy waters successfully in several different national organizations, and hear about when he hit the rocky shoals.
Do you find that hard to swallow? Do you flat out disagree? Check out our latest Turnkey Talks where Katrina discussed this hot topic with Taly Fantini, Director of National Signature Events for ALS, and Otis Fulton, Turnkey psychological expert. This webinar was facilitated in partnership with the P2P Professional Forum. The idea that gifts motivate fundraising is like the idea that the earth is flat, because that is the way it looks. Dig into that idea and you find out not only that it isn't true, but that an understanding of why it isn't empowers you as a P2P fundraiser in crazy ways!
The findings offered in this Turnkey Peer to Peer Recognition Benchmark Report and webinar reflect in-depth research of 93 programs from a selection of 33 Turnkey clients in the United States from January 1, 2012 to November 1, 2015 covering over a million volunteer fundraisers. These organizations’ events included walks, runs, marathons, rides, DIY, and unique events. Collectively, they bring in more than $400 million per year.