My mission's not sexy. I'm fundraising anyway.

Some missions are easily illustrated with pictures of cute babies, puppies, water gushing from wells. For others, it’s harder. How about, “We provide financial support for people with kidney disease.” Harder. But not impossible, which is what Julie Puzzo, Chief Development Officer at the American Kidney Fund proves each and every day. Julie will speak from her deep experience in the nonprofit sector to discuss the challenges of fundraising for a mission that is not “sexy” to use her words.

Who will benefit from attendance: The lessons learned can be applied to any nonprofit of course, but will be of special interest to those marketers and fundraisers serving nonprofits with more complex or difficult missions to describe.

What you will hear: Julie will discuss the techniques she is using at American Kidney Fund, and the differences between her current work and her past work which included stints at Cystic Fibrosis Foundation, the Arthritis Foundation, FARE, and CureSearch.