We wrote the book on motivating fundraisers. Literally.

Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising

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Dollar Dash is a study into the psychology behind P2P fundraising and the fuel that drives volunteer behavior. We wrote it to empower development professionals in the new and true way to acquire, retain, and maximize the support of donors and volunteers.

Written by Turnkey’s Katrina VanHuss and Otis Fulton, Dollar Dash chronicles the stories of some of the most successful P2P fundraisers, from Relay For Life and the March of Dimes to the Ice Bucket Challenge. Along the way, there are interviews with some of the world’s greatest nonprofit thinkers. Dollar Dash is guaranteed to change forever the way you approach your P2P fundraising strategy. The result will be in your organization’s bottom line.

Buy Dollar Dash on Amazon. Available in Kindle and Paperback.


Want a preview? Download Chapter 1 for free.


Katrina and Otis have looked under the hood in a way no else has in regard to the peer-to-peer fundraiser’s mind. Their work is comparable to what is called ‘consumer behavior’ in the for-profit sector. This is a must read!
— Mark Davis, Vice President, Blackbaud, Inc.
This is fascinating stuff that is too long coming to nonprofit work. For-profit entities have been studying consumer behavior a long time. Now Katrina and Otis are helping bring nonprofits up to speed.
— Jeff Rupp, Vice President, Association of Fundraising Professionals