We wrote the book on motivating fundraisers. Literally.
Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising
Dollar Dash is a study into the psychology behind P2P fundraising and the fuel that drives volunteer behavior. We wrote it to empower development professionals in the new and true way to acquire, retain, and maximize the support of donors and volunteers.
Written by Turnkey’s Katrina VanHuss and Otis Fulton, Dollar Dash chronicles the stories of some of the most successful P2P fundraisers, from Relay For Life and the March of Dimes to the Ice Bucket Challenge. Along the way, there are interviews with some of the world’s greatest nonprofit thinkers. Dollar Dash is guaranteed to change forever the way you approach your P2P fundraising strategy. The result will be in your organization’s bottom line.
Buy Dollar Dash on Amazon. Available in Kindle and Paperback.