We wrote the book on motivating fundraisers (literally).
Think incentives and recognition are the same thing? Think again. Incentives don’t work – psychologists tell us that providing expensive rewards to people who are engaged with your organization can actually be demotivating. So quit spending money on gifts you think will motivate supporters, and instead recognize them with low-cost items, branded with your nonprofit’s logo. Then watch the change in behavior.
If you want to motivate people, you need to understand what makes them tick. Turnkey CEO Katrina VanHuss and consumer behavior expert Otis Fulton wrote the 2017 book, Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising. Dollar Dash lays out the psychology behind some of the nonprofit industry’s greatest P2P success stories – and also why some have struggled. Dollar Dash provides you with a roadmap for rallying people to support your cause.