From Pew to IP Address: Migrating to Digital Fundraising

Learn how Church World Service CROP Hunger Walk moved their offline audience to an online audience -- in droves! Mary Catherine Hinds, National Community Event Strategist, will tell the story of how her team, assisted by Turnkey and Informz, moved 27% more of their audience online in three months using a technology that is rare to nonprofit -- marketing automation. Katrina VanHuss will interview Mary Catherine and a representative of Informz, the marketing automation company providing the technology, to explain the strategy and how the technology works.