Commentary

The P2P Lever: Why We Support Social Groups Over Missions

The P2P Lever: Why We Support Social Groups Over Missions

Recently, Otis Fulton, my hubby and Turnkey’s psychological expert, read Tom Ahern’s book, “Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything From Your Annual Drive to Your Planned Giving Program to Your Capital Campaign.” As promised, Otis said, the book covers a lot of ground. Ahern focuses on writing a “case for support” directed at various types of donors.

What the Women’s March Taught Me About Nonprofits

What the Women’s March Taught Me About Nonprofits

I was at the Women’s March in DC—you know, that little Saturday get-together. Friday night I stayed with a friend who lived near the Metro stop at the end of the line, the furthest you could get from the march location and still use the metro. I thought that would mean we would be able to board at 8:30 a.m. for the 1:00 p.m. march with no problem.

Leveraging Millennials – The New Majority

Leveraging Millennials – The New Majority

“How do I get the new majority (Millennials) hyped on my peer-to-peer event?”

Frustrated on this front? You are not alone. In last week’s blog, I wrote about “cracking the Millennial code.” Three defining characteristics of Millennials—individualism, digital presence and a desire for charitable participation—combine to make peer-to-peer a particularly effective way to access their resources and energy. But as many of us have experienced firsthand, that can be easier said than done.

Anything Can Be P2P: How One Town Turned a Neo-Nazi Walk Into a Human Rights Fundraiser

Anything Can Be P2P: How One Town Turned a Neo-Nazi Walk Into a Human Rights Fundraiser

At Turnkey, we often say that the activity used in a peer-to-peer (P2P) fundraising endeavor does not matter. Getting a “yes” in P2P fundraising is about the relationship between the potential donor and the peer doing the asking. The relationship between the donor and the organization is a distant second in importance.

Are You Marketing Like a Construction Worker?

Are You Marketing Like a Construction Worker?

Today, I want to look at one of the psychological mechanisms behind automated marketing’s superior outcomes. For that, we need to think about construction sites. We need to think about leering men, shouting at uncomfortable young women walking by. This sort of thing is somewhat top of mind given our current political environment, so I am compelled to “use it in a sentence,” as my first-grade teacher used to say.