Recently we were contacted to provide commentary for some forthcoming research. The request involved explaining the gender difference in various types of peer-to-peer events.
There were 30 homeless women living in our church last week. On Saturday, they left us, bound for another church, which was coordinated by CARITAS, a nonprofit in Richmond, Va.
When we look at the people who serve on volunteer leadership committees for nonprofit peer-to-peer fundraising, we assume those people are our highest fundraisers and that’s how they came to be on the committees. Or we assume that these folks have a strong mission connection and that is why they are on the committee.
The first time I attended an Association of Fundraising Professionals meeting, I searched for the peer-to-peer fundraising sessions. There weren’t any. Each year I would go look, and there were never any sessions. Recently, a few are showing up, but they typically only involve peer-to-peer fundraising peripherally.
Recently, Otis Fulton, my hubby and Turnkey’s psychological expert, read Tom Ahern’s book, “Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything From Your Annual Drive to Your Planned Giving Program to Your Capital Campaign.” As promised, Otis said, the book covers a lot of ground. Ahern focuses on writing a “case for support” directed at various types of donors.
I was at the Women’s March in DC—you know, that little Saturday get-together. Friday night I stayed with a friend who lived near the Metro stop at the end of the line, the furthest you could get from the march location and still use the metro. I thought that would mean we would be able to board at 8:30 a.m. for the 1:00 p.m. march with no problem.
Professional fundraisers usually don’t list “behavioral economics specialist” in our skill-sets. Now is the time to change that. To help understand why, we turn to author Michael Lewis. His work is worth a long weekend on the back porch with a cup of joe or two. His work will help you raise money.
“How do I get the new majority (Millennials) hyped on my peer-to-peer event?”
Frustrated on this front? You are not alone. In last week’s blog, I wrote about “cracking the Millennial code.” Three defining characteristics of Millennials—individualism, digital presence and a desire for charitable participation—combine to make peer-to-peer a particularly effective way to access their resources and energy. But as many of us have experienced firsthand, that can be easier said than done.
At Turnkey, we often say that the activity used in a peer-to-peer (P2P) fundraising endeavor does not matter. Getting a “yes” in P2P fundraising is about the relationship between the potential donor and the peer doing the asking. The relationship between the donor and the organization is a distant second in importance.
Today, I want to look at one of the psychological mechanisms behind automated marketing’s superior outcomes. For that, we need to think about construction sites. We need to think about leering men, shouting at uncomfortable young women walking by. This sort of thing is somewhat top of mind given our current political environment, so I am compelled to “use it in a sentence,” as my first-grade teacher used to say.