What is the single most vexing issue for Peer-to-Peer Strategy Directors? Zero Dollar Fundraisers, of course! Learn why the vast majority of event participants never raise a dime for the causes they join. Lindsay Razzaz, Sr. Consultant at Personify, and Katrina VanHuss, CEO of Turnkey, explore why ZDF's behave as they do, and what leverage you have to change their behavior.
We delve into:
- The psyche of fundraisers (especially our underperformers!)
- Recognition principles: understand these powerful techniques, and how to use them
- Online community strategy: how to automate social interventions that build the confidence and identity needed for ZDF's to activate peer networks