Personalization Is More Than a First Name in the Salutation

In a recent blog titled, Why I Care About Your Cause, But Don’t Donate, we wrote about the importance of focusing on the donor, fundraiser, or constituent in order to persuade them to support your nonprofit. If numbers are any indication of relevance, this was one of the most-read blogs that we have ever written. This strategy struck a chord.

What Nonprofits Can Learn From the NFL

If your job is in peer-to-peer fundraising, you are in the movement business. Although no two movements are exactly the same, they all have some commonalities. The Ted Talk by Derek Sivers, “How to Start a Movement,” captures the features of movements beautifully in just three minutes. (Go watch it and come back. This will make so much more sense if you do.)

Understand What Your Volunteers Need From Your Nonprofit

Remember Maslow’s hierarchy of needs? Just about everybody got a dose of Maslow somewhere along the line, either in high school social studies class, college psychology or sociology courses. And if it somehow slipped by you in school, you may have read about it in management or productivity books. Even books on project management talk about it.

The P2P Lever: Why We Support Social Groups Over Missions

Recently, Otis Fulton, my hubby and Turnkey’s psychological expert, read Tom Ahern’s book, “Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything From Your Annual Drive to Your Planned Giving Program to Your Capital Campaign.” As promised, Otis said, the book covers a lot of ground. Ahern focuses on writing a “case for support” directed at various types of donors.