The P2P Lever: Why We Support Social Groups Over Missions

Recently, Otis Fulton, my hubby and Turnkey’s psychological expert, read Tom Ahern’s book, “Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything From Your Annual Drive to Your Planned Giving Program to Your Capital Campaign.” As promised, Otis said, the book covers a lot of ground. Ahern focuses on writing a “case for support” directed at various types of donors.

What the Women’s March Taught Me About Nonprofits

I was at the Women’s March in DC—you know, that little Saturday get-together. Friday night I stayed with a friend who lived near the Metro stop at the end of the line, the furthest you could get from the march location and still use the metro. I thought that would mean we would be able to board at 8:30 a.m. for the 1:00 p.m. march with no problem.

Leveraging Millennials – The New Majority

“How do I get the new majority (Millennials) hyped on my peer-to-peer event?”

Frustrated on this front? You are not alone. In last week’s blog, I wrote about “cracking the Millennial code.” Three defining characteristics of Millennials—individualism, digital presence and a desire for charitable participation—combine to make peer-to-peer a particularly effective way to access their resources and energy. But as many of us have experienced firsthand, that can be easier said than done.

Anything Can Be P2P: How One Town Turned a Neo-Nazi Walk Into a Human Rights Fundraiser

At Turnkey, we often say that the activity used in a peer-to-peer (P2P) fundraising endeavor does not matter. Getting a “yes” in P2P fundraising is about the relationship between the potential donor and the peer doing the asking. The relationship between the donor and the organization is a distant second in importance.