Around the first of each month, I go through my bank’s drive through and get some cash in five and ten-dollar bills. I keep the money in the console of my car to give away to people on street corners asking for assistance when I’m driving around.
A recent blog we wrote titled, Why the Rich are Greedy (and What to Do About It) garnered some interesting responses from readers. The blog cites research that documents that wealthy people give a smaller percentage of the discretionary income to charity when compared with less well-off individuals.
Who is more likely to help out someone in need – a poor person, or someone who is rich? We are inclined to think that the wealthier you are, the more you can reach out to others, so you will do so...Research tells us that the opposite is true - as people become more affluent, their sense of compassion towards others declines.
By now pretty much everyone is aware of the massive tax bill that is expected to be voted into law this week by Congress. If you are a hedge fund manager, you are pretty happy right now. If you are a nonprofit CEO or CDO, well… not so much.
...when it comes to the buttons, ribbons, wristbands, t-shirts – all the stuff that people wear with a nonprofit’s brand – more is not always better. Sometimes, more can be, well – less. Here’s why.
You have a great idea. You run it up the flagpole to leadership. They love it! Then, nothing happens. You wait. You push it up there again. They love it again. They gush over your creativity and forethought. Then, nothing happens.
Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond.
In a recent blog titled, Why I Care About Your Cause, But Don’t Donate, we wrote about the importance of focusing on the donor, fundraiser, or constituent in order to persuade them to support your nonprofit. If numbers are any indication of relevance, this was one of the most-read blogs that we have ever written. This strategy struck a chord.
Sometimes a nonprofit’s fundraising seems to go into a death spiral. Revenue isn’t just flat, it’s declining. The interventions attempted don’t work, and “big change” ideas won’t fly.
“So much of the general population has this condition, I know that we’ll be able to get a huge percentage activated to fundraise.”
Thus, begins the path to your personal fundraising hell, begat when you first told your CDO what you thought could happen.
In the last few years the term “implicit bias” has gone mainstream, and the idea has infiltrated even the backwoods of Virginia.
If your job is in peer-to-peer fundraising, you are in the movement business. Although no two movements are exactly the same, they all have some commonalities. The Ted Talk by Derek Sivers, “How to Start a Movement,” captures the features of movements beautifully in just three minutes. (Go watch it and come back. This will make so much more sense if you do.)
Remember Maslow’s hierarchy of needs? Just about everybody got a dose of Maslow somewhere along the line, either in high school social studies class, college psychology or sociology courses. And if it somehow slipped by you in school, you may have read about it in management or productivity books. Even books on project management talk about it.
Recently we spent a day and a half with a couple of dozen chief marketing officers from nonprofits around the US. Unlike chief development officers, who stay awake nights thinking about generating revenue, CMOs are charged with the care and feeding of their nonprofit’s brand; the way that their mission is presented to the public.
While meeting with Turnkey’s clients in New York City this week a recurring question came up – what is the state of fundraising walks? Is the walk dying off?
Recently we were contacted to provide commentary for some forthcoming research. The request involved explaining the gender difference in various types of peer-to-peer events.
There were 30 homeless women living in our church last week. On Saturday, they left us, bound for another church, which was coordinated by CARITAS, a nonprofit in Richmond, Va.
When we look at the people who serve on volunteer leadership committees for nonprofit peer-to-peer fundraising, we assume those people are our highest fundraisers and that’s how they came to be on the committees. Or we assume that these folks have a strong mission connection and that is why they are on the committee.